Variable Data Printing and Digital Printing Services

Variable Data Printing (VDP):

Variable Data Printing Services Variable data printing is when all the documents in a print run are similar but not identical. For example, if you are printing personalized letters to be mailed to your customers, each document probably has the same basic layout, but there is a different customer name and address on each letter. When you use your word-processing software to do a mail merge, you are doing a simple form of variable-data printing. These days, variable-data printing can go far beyond printing different names and addresses on a document. We can insert different graphics into a document, change the layout and/or the number of pages, print a unique bar code on each document, use color extensively. . .and more.

Some examples of VDP are:

Changing the style and color of the postcard based on gender.
Personalizing the offer based on customer's buying habits.
Placing a promotional code unique to each customer on the mail piece.

Variable data printing is known by several other names like personalized printing, customized printing, database printing or one-to-one printing.

Samples Of Variable Data Printing

Increasing Mail Response with Personalized URLs

A Personalized URL (or PURL) is a website link that is unique and specific to each of your customers.

An example of a Personalized URL is: Yourcompany.com/JohnSmith

Through Variable Data Printing this link can be placed on every postcard or mail piece you send out. When John Smith receives his postcard he will be curious of the personal detail and visit the link with his name on it. Once he visits this website he can be presented personal information and most importantly identified as an interested prospect. Never before has Direct Mail been so targeted and trackable.

Marketing with PURLs:

Grabs recipients’ interest while conveying personal attention
Can increase response rates by 20-30%
Provides solid response tracking
Gather e-mail addresses for future marketing efforts
Tracks customer interaction to identify interests
Increases customer loyalty
Generates scorching-hot leads

PURLs: Connecting Multi-Channel Marketing Programs.

Using PURLs gives you an opportunity to link your "offline" and "online" marketing strategies together. Once your client goes online with their PURL, they are greeted by their name and personalized information and images developed uniquely for their marketing. At the same time, it gives you an opportunity to capture their e-mail and continue to market with e-mail blasts and other online mediums.