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Variable Data Printing (VDP):
Variable data printing is when all the documents in a print run are similar but not identical. For example, if you are printing personalized letters to be mailed to your customers, each document probably has the same basic layout, but there is a different customer name and address on each letter. When you use your word-processing software to do a mail merge, you are doing a simple form of variable-data printing. These days, variable-data printing can go far beyond printing different names and addresses on a document. We can insert different graphics into a document, change the layout and/or the number of pages, print a unique bar code on each document, use color extensively. . .and more.
Some examples of VDP are:
Variable data printing is known by several other names like personalized printing, customized printing, database printing or one-to-one printing.