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Every Door Direct Mail : EDDM : This New U.S.P.S. Program Will Blow You Away!
19
Apr,
2011
You can mail postcards for 14.2 cent postage without buying a mailing list!
If you currently mail postcards for your business and target your customers by a geographic area then this new mailing program by USPS is for you. EDDM (Every Door Direct Mail) is a new promotion being rolled out by the US Postal Service that enables regular retail businesses to mail at an astounding 14.2 cents per postcard without even having to have a mailing address. Sounds great? Read on…
Every Door Direct Mail Retail lets you market your business to every address in the neighborhood without the need for addresses or names. You save the cost of purchasing a mailing list and you save the annual cost of a postage permit. By eliminating these two expenses, you save hundreds of dollars on your mailing campaign. Combine that with a 66% savings in postage compared to a first class stamp and mail becomes the most powerhouse marketing tool in your arsenal.
Key Benefits of Every Door Direct Mail
- No Postage Permit Required for EDDM: When mailing a postcard through the post office traditionally you need a permit which can cost as much as $450 just to open your account. This annual fee has been waived to mail EDDM Retail.
- No Mailing List needed for Every Door Direct Mail: The post office is promoting what is called a simplified address so no mailing list is needed. You simply have to have the words “Postal Customer” and the post office will deliver your piece to the mailing routes that you request.
- Large size card = better response: A Mailing flat is atleast 6.25″x11″ or larger size which means you have plenty of room to get your message to your customer. This is over 3 times the size of a 4″x6″ postcard and costs 9 cents less!
- As close as your local post office: No need to go through the challenge of finding and understanding how to work with a business mail entry unit. EDDM Retail can be mailed from any post office and you can pay for postage with cash, check or debit card. You can have your printing already prepared and shipped to you and dropped off directly at the post office. This way, you get the lowest postage rate, and you know that your direct mail is being delivered quickly and efficiently.
How To Get Started With Every Door Direct Mail Services:
Using the EDDM Direct Mail program is simple and pain-free. If you need assistance please contact us and we’ll be glad to help you at no charge.
Here are the simple steps to getting your Every Door Direct Mail Program started easily:
1) Choose Your Mailing Area and Total count
The easiest way to get started with an every door direct mail marketing is to go the USPS website located here to choose your mailing routes: http://smp.usps.gov. From there, choose option #2 EDDM and plug-in your geographic area by city, zip code, or radius from a location. Once you have found which routes you would like to mail. Total the amount of routes and that will determine how many postcards you would like to mail.
2) Choose Your Printed Piece Size
Pick a size that meets the requirement of the program which is any size larger than 6.25″x11″ and up to 12″x15.” Common sizes are located here on our website at http://www.sonicprint.com. The most common sizes we recommend are 6.25″x11″, 8.5″x11″ and 11″x17″ folded to an 8.5″x11″. These are great sizes which will make a huge statement to your customer. Once you have decided what size to print you can print them with us fast an easy.
3) Schedule your mailing and gain new customers
You can either mail your postcard by yourself using the USPS system at http://smp.usps.gov to create your paperwork and dropping off to your local post office. Alternatively, we can prepare the mail for you for a small additional cost. If you would like help creating your paperwork and mailing campaign we will assist you for no charge.
The Every Door Direct Mail Program Is Your Key To Marketing SuccessIf you have any questions or would like to know how this program can work for you, please don’t hesitate to give us a call and we’ll be delighted to guide you through it. We are excited to see the post office create this amazing program for small businesses to grow through effective direct mail marketing. In this current economic climate the Every Door Direct Mail program is sure to help you gain new customers and expand your business.
Good luck!
You can find out more about Every Door Direct Mail here.
USPS: The Mailing Moment
5
May,
2010
What is the Mail Moment? From sorting and organizing to allocating and reading, the Mail Moment defines the highly interactive daily ritual that consumers devote to bringing in their Mail and discovering what it offers. The Mail Moment provides marketers with the unique opportunity to get their messages noticed and their offers considered. Mail connects in ways other media can’t match.
MAIL EVOKES EMOTION
- 56% say receiving Mail is a “real pleasure.”
- 55% “look forward” to discovering the Mail they receive.
- 67% feel Mail is more personal than the Internet.
Right now, in a market you want to reach, your ideal prospect is just waiting for the moment. She’s eager to invite you in to see what your message can bring to her life. She’s even willing to set aside time to focus solely on what you have to say.
This scenario reflects the findings of a recent U.S. Postal Service® study in which consumers revealed just how important Mail is to their daily lives. Each day, they open their Mail with anticipation and give it their undivided attention. This ritual has been termed the Mail Moment, and an understanding of it is helping marketers connect with consumers in a way that engages them in a rich, personal marketing experience.
What follows are some of the key Mail Moment insights from the study.
Insight 1 : Mail gets your message into waiting hands.
Every day, people throughout the country look forward to receiving their Mail. In fact, the study unveiled that they can’t wait to see what’s in their mailbox. Some of the findings:
• 98% of consumers bring in their Mail the day it’s delivered.
• Of these, 72% bring it in as soon as possible.
• 77% sort through their Mail immediately.
The take-away: Not only does your marketing piece get immediately into the hands of consumers – it gets immediately into the hands of consumers who are eager to see what’s in their Mail. No other media channel can provide such a remarkable opportunity to get your message noticed.
Insight 2 Mail takes you to the person in charge.
According to the study, Mail is usually sorted by the person in charge of managing household operations. Of these sorters:
• 90% determine which Mail is kept for review.
• 81% review financial documents.
• 84% are the principal grocery shoppers.
The study also found that Mail is placed where it’s seen and used and that it moves from room to room, allowing consumers to read it at their convenience.
The take-away: Mail may be the easiest way to reach household and financial decision makers. Moreover, Mail’s tangible, portable nature helps your communication find its way to the family member with the greatest interest.
Insight 3 Mail boasts a loyal readership.
In a world where everyone seems to have less time, consumers are still spending quite a bit of time with their Mail. As part of their Mail Moment, consumers reserve time each day to sit down with their Mail. The study found that:
• Consumers spend an average of 30 minutes reading their Mail on any given occasion.
• They spend 45 minutes with magazines, 30 minutes with catalogs and 25 minutes
with Direct Mail.
The take-away: Mail makes it possible to grab the complete attention of your existing customers and targeted prospects – for up to a half hour.
Is direct mail part of your business?
26
Apr,
2010
According to the Direct Marketing Association, direct mail is still one of the most popular methods of advertising, and nearly 33% of people respond to direct mail by going online. So, what does this mean to you?
It means that if you combine a “one, two punch” of Online and Offline marketing, you’ll see your response jump dramatically. We see customers deploy their e-mail blasts and postcards at the same time for a multi marketing medium attack. To take it a step further, our customers use Personalized URLs to bridge the gap of offline and online marketing, receive more detailed analytics, and spur customer curiousity all while increasing response.
Whether you are a marketing professional or a small home-based business startup, we confidently believe in the power of direct mail to connect to prospects, customers, and grow your business.
