What Elvis didn’t know about direct mail…
1
Aug,
2010
Poor Elvis! If only he knew about CASS certifying and NCOA processing his mailing list, his gal would have received his letter and they would have lived happily ever after! But if that was the case, then we wouldn’t have this classic!
Lucky for you Sonic Print can help reduce the Return to Sender problem!
What is CASS and NCOA you ask?
CASS Certification is the process of verifying with the postal service that the addresses are in the proper format and are assigned a route and a mail carrier. This saves you money in postage because you only mail to the people that have correct addresses.
NCOA(National Change of Address) is when a mailing list is checked for any recipients that have moved in the last 48 months. If your customer moves and leaves a forwarding address we can find it and update for you automatically. This works especially well in making sure that you’re mailing to the right people the first time!
Did you know that we provide both of these services free of charge on every direct mail project that we do?
Only if Elvis knew it!
