Would you pay extra to have a “picture permit?”
The U.S. Postal Service is planning to revise its mailing standards and has recently filed with the Postal Regulatory Commission to allow commercial mailers to include logos, trademarks, brand images or other kinds of marketing designs in the permit imprint indicia area of their mail. The Picture Permit Imprint Indicia offering will provide participating companies with immediate recognition of their logos, products or promotions while boosting the visual impact of their mail.
“This prime real estate area will allow companies to brand, advertise and market their products and services on the actual mail piece,” saidGary Reblin, vice president, Domestic Products. “Market research shows that customers believe picture permits will enhance the perception of their mail.”
If approved by the Postal Regulatory Commission, the offering will be effective on or about June 24, 2012, for commercial mailers of presorted First-Class Mail letters and cards or Standard Mail letters. The premium for First-Class Mail letters and cards will be 1 cent per piece and for Standard Mail letters 2 cents per piece.
This is coming up soon. Would you pay an extra fee to put your logo in your indicia?