A wonderful story about Every Door Direct Mail
When Randi Slocum’s dog Kaylee ran away from her Stillwater, NY, home, Slocum and her friends did what any group of concerned pet owners would do — they formed a search party and knocked on neighbors’ doors looking for the chocolate Labrador mix.
But Randi’s mother, Carolyn, had a better idea — use Every Door Direct Mail (EDDM) to notify residents in Stillwater and nearby Schuylerville, NY, of the dog’s disappearance.
Carolyn Slocum, a board member of the local Postal Customer Council, had just attended an EDDM seminar given by Albany District Grow Your Business Coordinator Natalie Dolan. “I knew that the best way to reach every household was through the new EDDM program,” said Slocum. “Since many people work all day, this would be the most likely way to reach them.”
By the next morning, Carolyn had the mailings prepared to EDDM standards and dropped them off at the Stillwater and Schuylerville Post Offices. The flyer helped unleash a series of phone calls, and that helped lead to Kaylee’s safe return.
Here is more information regarding Every Door Direct Mail.
Every Door Direct Mail Program Resources
We have created a new web portal with videos, content, how-to use EDDM, as well as other resources specific to Every Door Direct Mail.
Every Door Direct Mail Resources:
EDDM Pricing
EDDM Resources
How To use EDDM
If you have any questions or would like assistance in finding the best routes to mail to, please contact me at 813-443-5271.
Every Door Direct Mail : EDDM : This New U.S.P.S. Program Will Blow You Away!
You can mail postcards for 14.2 cent postage without buying a mailing list!
If you currently mail postcards for your business and target your customers by a geographic area then this new mailing program by USPS is for you. EDDM (Every Door Direct Mail) is a new promotion being rolled out by the US Postal Service that enables regular retail businesses to mail at an astounding 14.2 cents per postcard without even having to have a mailing address. Sounds great? Read on…
Every Door Direct Mail Retail lets you market your business to every address in the neighborhood without the need for addresses or names. You save the cost of purchasing a mailing list and you save the annual cost of a postage permit. By eliminating these two expenses, you save hundreds of dollars on your mailing campaign. Combine that with a 66% savings in postage compared to a first class stamp and mail becomes the most powerhouse marketing tool in your arsenal.
Key Benefits of Every Door Direct Mail
- No Postage Permit Required for EDDM: When mailing a postcard through the post office traditionally you need a permit which can cost as much as $450 just to open your account. This annual fee has been waived to mail EDDM Retail.
- No Mailing List needed for Every Door Direct Mail: The post office is promoting what is called a simplified address so no mailing list is needed. You simply have to have the words “Postal Customer” and the post office will deliver your piece to the mailing routes that you request.
- Large size card = better response: A Mailing flat is atleast 6.25″x11″ or larger size which means you have plenty of room to get your message to your customer. This is over 3 times the size of a 4″x6″ postcard and costs 9 cents less!
- As close as your local post office: No need to go through the challenge of finding and understanding how to work with a business mail entry unit. EDDM Retail can be mailed from any post office and you can pay for postage with cash, check or debit card. You can have your printing already prepared and shipped to you and dropped off directly at the post office. This way, you get the lowest postage rate, and you know that your direct mail is being delivered quickly and efficiently.
How To Get Started With Every Door Direct Mail Services:
Using the EDDM Direct Mail program is simple and pain-free. If you need assistance please contact us and we’ll be glad to help you at no charge.
Here are the simple steps to getting your Every Door Direct Mail Program started easily:
1) Choose Your Mailing Area and Total count
The easiest way to get started with an every door direct mail marketing is to go the USPS website located here to choose your mailing routes: http://smp.usps.gov. From there, choose option #2 EDDM and plug-in your geographic area by city, zip code, or radius from a location. Once you have found which routes you would like to mail. Total the amount of routes and that will determine how many postcards you would like to mail.
2) Choose Your Printed Piece Size
Pick a size that meets the requirement of the program which is any size larger than 6.25″x11″ and up to 12″x15.” Common sizes are located here on our website at http://www.sonicprint.com. The most common sizes we recommend are 6.25″x11″, 8.5″x11″ and 11″x17″ folded to an 8.5″x11″. These are great sizes which will make a huge statement to your customer. Once you have decided what size to print you can print them with us fast an easy.
3) Schedule your mailing and gain new customers
You can either mail your postcard by yourself using the USPS system at http://smp.usps.gov to create your paperwork and dropping off to your local post office. Alternatively, we can prepare the mail for you for a small additional cost. If you would like help creating your paperwork and mailing campaign we will assist you for no charge.
The Every Door Direct Mail Program Is Your Key To Marketing SuccessIf you have any questions or would like to know how this program can work for you, please don’t hesitate to give us a call and we’ll be delighted to guide you through it. We are excited to see the post office create this amazing program for small businesses to grow through effective direct mail marketing. In this current economic climate the Every Door Direct Mail program is sure to help you gain new customers and expand your business.
Good luck!
You can find out more about Every Door Direct Mail here.
What the heck are QR codes?
6 examples of bad print advertisements
This is a great example of how wonderful soda can be. I don’t know about you, but I’ve seen a 4 year old hopped up on sugar and caffeine. They look like the Tazmanian devil. It surely CAN’T be good for babies.
We don’t know what is worse- the thought of blowing cigarette smoke in this woman’s face, or the thought that she would actually follow you around like a puppy dog. No wonder the company isn’t around anymore.
This one is dear to us because this company is in our industry and still chugging along. We’ve got pitney bowes mailing equipment and yes, it does make our lives easier. He seems really distressed that he can’t kill her. I mean, now-a-days, I could just see Donald Trump holding the meter and telling his right hand lady, “you’re fired.” But killing her? I think that may be a little overboard.
This ad was sponsored by the Soda Pop Board of America. Really? Is that like the Dairy industries got milk campaign? I like this one because laboratory tests show that soda drinking leads to more social behavior. We think it probably leads to A.D.D.
My question is, who is the marketing target here? Is it the man or the wife who uses it? If the woman is going to use it, why insult her? If I gave my wife a mixer…
USPS Postage Rates are going up April 17th. Probably.
Well, it’s that time of the year again. The U.S. Postal Service has proposed a small postage increase that, once approved, will take effect on April 17, 2011. While there will be no increase in the price of First Class letter stamps, staying at 44¢, there will be a 1¢ increase for First Class postcard stamps to 29¢.
For direct mailers these are the main price increases that will effect your mailing. The good news is it’s a nominal number!
• First Class presorted postage will increase by just under 1¢, or .8¢
• Standard Mail rates will increase by an even smaller amount of .4¢
• Non Profit Standard Mail rates will remain unchanged.
This is only a proposal, but knowing the postal service, it will be approved and go into effect April 17th.
Double your full color printing love for Valentine’s Day
Offer Valid until 02/28/2011
How it works is simple: just choose any flat printing product up to 2500 pieces and we’ll double the quantity of your order for no additional charge.
Order 250 Business Cards get 250 free
Order 500 Postcards get 500 free
Order 1250 Flyers and get 1250 free
Order 2500 Brochures get 2500 free
You simply choose the product you want and order half of what you need and we’ll pay for the rest! This offer is good for flat or folded products, but does not include products with additional finishing such as booklets, door-hangers, mailing, postage, or pocket folders. Same art only. Limit one per customer.
How do I use this promotional option?
Simple, just place an order on the website and use promo code: “DoubleLove0211,”
Promo codes can be added in the comment sections as you are placing your order. Once your order has been placed we will manually update your order to reflect the changes.
Of course you can call us at 813-443-5271 and we’ll assist you. You can also email us here.
Killer Birthdays – SonicPrint Style
Here at SonicPrint we DEFINITELY create fun and a little weirdness, and we sure know how to do birthdays! When the opportunity arose to birthday prank one of our Dexter lover staffmembers we quickly spun into action!
If you are not familiar with Dexter, it is a TV show about a serial killer that likes to get rid of bad people. Not that we condone any acts of violence, but we sure appreciate his neatness. He creates “kill rooms” to avoid leaving any evidence behind including all that pesky… uhm… “magenta ink” he wraps entire rooms in platic, including his victims before performing his deed.
This is our version of a SonicPrint birthday room. We wrapped the whole work area in plastic!
And of course covered up the desk area as to not leave any evidence behind.
We also shrink wrapped our victim to retain all its “magenta ink” and not make too much a mess.
And some motivational torture images to think about…
Just kidding! In reality its a happy celebration! Look at all those balloons!
We love our staff as much as we love our customers.
DEEP Printing Discounts at SonicPrint!
Kickstart 2011 with DEEP Printing Discounts
Start the year right. Do you need business cards, postcards or brochures?
Take advantage of our deep discounts and save some serious money!
20% Off Printing of 5000 Pieces or More
Use Promo Code 20Printing2011 and receive 20% off any printing product quantities 5000 and above for a savings of up to $50. Discount does not apply to special finishing, mailing services, nor postage.
50% Off Mailing Services
Use Promo Code 50Mailing2011 and receive 50% off mailing services for a savings of up to $100. Valid for direct mail services added to a la carte print products only. Print+Mail packages are not available for this offer (those are already discounted!). Discount applies exclusively to direct mail servies and does not discount printing, mailing lists, postage nor any special finishing options.
Free FedEx Ground Shipping
Definitely one of our most popular offers. Use Promo Code FXGrnd2011 when selecting FedEx Ground shipping and we will cover the costs up to $100.
How to take advantage of these specials?
To qualify for discount the appropriate promo code must be mentioned at time of order of one of the above mentioned products. Once your qualifying order has been placed with the corresponding promo code we will manually update your order to reflect the discount. One time use per customer. Offers cannot be combined. Promotional codes valid until 02/28/2011. Thats it!
January $100 American Express Gift Card Giveaway!
Do you want to win a $100 American Express gift card to use any where American Express is accepted? If you want to win just click here to enter our sweepstakes! Best of all there is no purchase necessary. Remember that you can increase your chances of winning by recommending our contest to your friends! Click here to enter our sweepstakes.
Good luck from the SonicPrint.com Team
5018 Tampa West Blvd, Tampa, FL 33634
Phone: 813-443-5271 Fax: 813-443-5278
Toll Free: 1-888-441-PRINT(7746)
